How to Get Leads and Sales with SEO & Digital Marketing for Restoration Companies

How to Get More Leads to your Restoration Company with SEO and Digital Marketing

Do you have a restoration company that specializes in repairing water or fire damage?

Are you looking for the best possible way to reach out to more customers and build a clientele that can rely on you to solve problems that seem overwhelming to them?

When you run a restoration company, it’s very important for you to make a good impression with potential local customers. This is the type of company that can truly benefit from the right type of marketing, but unfortunately, many restoration companies don’t have a solid understanding of the right way to market their brand.

That’s where local SEO comes in. Local search engine optimization can make a huge difference in the frequency of customers you see coming to your company for services, and it can also improve the quality of requests you get from customers who are more likely to follow through with booking.

Local SEO can make sure your web site appears above your competitors when people in your area search for your type of work. Working with Google’s 3-Pack for local businesses can provide you with quality SEO concentrated in the right place.

Just about every company has something to do with the Internet, whether you realize it or not. This is one of the many reasons why it’s important to be sure you have a solid digital marketing strategy in place for your company as soon as possible.

If your company has been around for a while, and you have yet to put a good fire or water damage restoration marketing plan into place, don’t worry. It’s never too late to improve your online presence. Read on to learn more about how this can help you and your business.

Why do Customers Look for Restoration Companies?

Customers looking for restoration companies are almost always in the market for these types of services after some kind of disaster. For example, if a recent heavy rainfall or natural disaster like a hurricane has swept through your area, your company may be in high demand as people realize the extent of the water damage left behind in its wake.

If you work in fire damage restoration, these customers are usually looking to contact you after a personal tragedy that has resulted in a significant loss of property. Sometimes, in either one of these situations, loss of life has also occurred. Customers who call you are looking for help during a very difficult time in their lives.

Because of this, it’s necessary for you to understand your customers from the very beginning. You need to build a sense of trust with them that will make them turn to you during a hectic, complicated time.

With the right SEO to help, you can be the kind of restoration company they’ll feel confident relying on and will trust for any future difficulties that might come their way. They’ll also be more likely to spread the word about how well you treated them when times were hard.

Make sure Your Restoration Company Appears in the Search Engines When a Disaster Hits

One of the difficulties of owning a restoration company is the lack of repeat customers. Of course, you don’t want to wish disaster on the people in your community, but you do still need to make money at what you do.

This is why it’s very important for your website to reach as many people as possible. This way, when someone goes looking for information or help after a disaster has happened, they’ll find your site ready and waiting to assist them.

This is also why the right fire or water damage marketing strategies can make a huge difference in reaching people before disaster ever strikes. Unfortunately, most homeowners will face at least some kind of fire or water damage at some point in their lives, whether it’s significant or not. When something happens, you want your local client base to remember the name of your company.

Why is Local SEO Important for Water Damage Restoration Marketing?

Make Sure your Restoration Company Shows up for Local SEO Searches

Reaching people in your local service area is the number one goal of restoration company search engine optimization. People dealing with fire damage in California aren’t interested in hiring a company that restores damaged property in Vermont, and people suffering after a hurricane in Florida won’t be calling a water restoration company in Colorado for assistance.

Your customers are mainly local, and that’s why optimizing your site for search results in your area is crucial to proper digital marketing strategies that can work for you. You need an SEO company that understands this and will improve your site as needed to reach out to the largest number of people in your vicinity.

Remember that people in your area will be contacting you when something has gone very wrong in their lives. These people are your neighbors, your fellow community members, and people who will want to build a lasting relationship with you. SEO can help you find plenty of fire and water restoration leads in your area.

Making sure your website is tailored to their specific needs and concerns based on their location from the start is a vital way to improve relationships with your customers and make sure your first impression is a good one.

Why are Keywords Important for Water Damage Marketing?

People search specific keywords when they’re looking for information about how to rebuild after water or fire damage. These keywords are crucial to driving people to your website over your competitors’.

For example, let’s say your company is located in Atlanta and specializes in fire damage. Someone who has just experienced a fire may search something like “Atlanta fire restoration cost.” While your site might not specifically mention cost, having this keyword somewhere on your site can drive more traffic by causing your site to show up when this phrase is searched.

The more keywords you incorporate naturally into your site, the more credible your site will look and the more fire and water damage restoration leads will come your way.

Why is a Long-term SEO Plan Important for Water Damage Leads?

There’s more to SEO than just a few changes to your website that will be fine forever. Your customers’ needs change, your market changes, and your site needs to be fluid enough to change as needed, too.

With a long-term fire and water restoration marketing plan in place, you’ll be able to modify your site as needed to include more relevant information, add keywords where necessary, and keep up with the times. Customers will find your site time and time again as you build a strong clientele.

Since many of your customers won’t be repeats—or won’t be in touch for many years before something else serious happens in their lives—a long-term SEO plan is a crucial way to improve revenue for your company.

Why are Blog Posts and Articles Necessary for Good SEO?

You might feel like your website is finished when it has contact information, a list of your services, and maybe a few words about the cost of what you do. This is a great start, but there’s a lot more to building a solid website than just a few quick pages.

Your customers are looking for a company that knows what they’re doing, and when you have blog posts and articles to back up your work, you’ll be able to build a lot of trust and credibility for everyone who visits your site.  It is important to develop a strong content development strategy, along with your keyword list, in order to create meaningful blog posts that target your core audience.

Best of all, these pages are a great way to include keywords in your site and improve its chances of being indexed in search engines.

Getting Links to your Website, as well as Link out to Other Sites.

Every piece of information on your site doesn’t need a backlink, but there are several situations where you should keep this common practice in mind. For example, if you use researched information in your articles or blog posts, you should always link back to the site where you got it from.

It’s also a good idea to link out to some sites that offer services related to yours. Do you only specialize in fire damage? Reach out to a water damage company in your area and link back to them. Chances are good they’ll do the same thing, and you’ll be able to reach more customers this way while helping a “sister” company, too.

The more quality link backs you provide, the better your outreach will be. Customers will see that other companies and sites trust you, and those companies’ customers will be more likely to remember your name in the future, too.

What about Getting Listed on Review Sites?

There’s nothing wrong with being listed on a review site like Yelp or Yellow Pages, but it’s not enough to really make the most of digitally marketing your company and your services. You need SEO audits and quality CRO strategies to work together to really bring your site to the forefront of every related search.

In some instances, being listed on sites like Yelp can be a detriment to your company. These sites aren’t moderated, so anyone can leave a bad review for your services—even someone who isn’t a verified customer. If you’re interested in being listed on a review site, try to stick to sites like Angie’s List that verify your customers for the most accurate reviews.

How can SEO Help Build Long Lasting Relationships with Customers?

The better your site looks and the more likely it is to show up in the first few results in a search engine index, the more likely your customers are to remember your name. And when your customers remember you, they’ll call you the next time they need help. They’ll spread the word about your company and you’ll soon see a dramatic increase in revenue.

SEO takes a while to get started and set up, but once it’s working for you, you will notice a big difference. As customers return to your website to look for more information, they’ll remember why they worked with you in the first place, and you’ll be able to build a lasting relationship with your clientele, while bringing in new customers as the need for your services arises.

With a quality SEO team to help, your company will be on its way to success.


There’s a lot to learn about SEO in relation to your restoration company, and if you feel a little overwhelmed, that’s okay. Many companies don’t fully realize just how important the right online presence can be for their business, but when you hire a quality SEO team to help you, you won’t have to worry about any of it yourself.

With the right group to support your digital marketing needs, you’ll enjoy the benefits of a full website audit that can help pinpoint the areas where your site needs the most help. From there, you’ll be able to build a long-term plan that your SEO team can put into action to be sure your site gets as much visibility as possible when people in your area need it the most.

It’s important to remember just what your potential customers will be looking for when they search for restoration companies in your area. By making sure your website continually provides them with the answers they’re looking for and builds a trustworthy and credible relationship with them from the beginning, they are likely to come to you when they need your services.

With a solid SEO team to help you grow your company, you’ll see an increase in site traffic that translates to more revenue. It may take a little while to get things started, but when you have a trustworthy marketing company that has a solid understanding of quality SEO strategies, you’ll be on your way to success in no time.


Do you own a Restoration Company and need to Generate Leads?

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SurgeStream is a full service online marketing and SEO company that works with small businesses in order to help increase their website's online visibility.

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