When a disaster strikes, either if it is a natural disaster such as a hurricane or flood, or a personal disaster such as house flooding or a fire, the person or business this has happened to might not necessarily have much time to search for a damage restoration company and waste valuable time and get multiple quotes. Time is of the essence and they need to find someone right then and now to come over to their location and provide them with an estimate or to get started right away. This is a great way to get water restoration leads and fire damage leads.
If you own or manage the marketing of your damage restoration company, you know how important it is to be one of the first companies that they contact.
If your insurance leads are running dry, and you need more water damage leads by phone, or the cost-per-lead is getting too high, you need to make sure that you have multiple sources of leads coming in through your pipeline on a regular basis.
What do many prospective fire and damage restoration customers do? They search online! You better make sure that you show up at the top of page one of the search results, because if your competition does, you will lose out on leads and therefore new business.
It is extremely important that your fire and water damage restoration company is easy to find within Google. SurgeStream makes this possible through offering a variety of SEO services, such as local SEO or other SEO services that are aimed at allowing customers to find you before they find another business.
Do You Need More Traffic to Your Website and Obtain More Appointments with Potential Damage Restoration Customers?
SurgeStream Can Help!
If you have an existing damage restoration website, or need a new one, it is imperative that your website be properly optimized so that it appears for online searches on search engines such as Google, Bing and Yahoo. Make sure that your competitors
If you want your damage restoration business to be the first place potential customers call when they experience water or fire issues, you need to utilize the digital marketing and search engine optimization services from SurgeStream!
Search Engine Optimization, also known as SEO, for fire and water damage marketing involves many different aspects in order to properly optimize your website. If parts are not optimized properly then it will affect how your website ranks on the search engines. Most of this optimization involves technical issues one your website that you might not be aware of, mainly because it is not visible on the front-end of your website but is visible in the back-end of the website or in your website's source code. SurgeStream will perform a technical SEO audit of your website to make sure that all on-site technical issues are resolved.
Content marketing allows you to showcase your damage restoration business to your potential clients while also gaining traffic to your website. SurgeStream will create highly informative articles, white papers and blog posts that not only shows that you are an authority on restoration services, but can also generate traffic to your website since you will be included keywords that prospective customers will be searching for. Having a properly optimized website, along with engaging content, can increase brand awareness as well as entice prospects to contact you for an appointment or estimate request. If you are looking for water restoration marketing then SurgeStream can help.
Local SEO, or Local Search Engine Optimization, is the most important aspect to consider when you are trying to market your damage restoration company online. After all, you only want to target or reach out to prospective customers that are within your targeted locations. For example, if your restoration company is located in California and you only service those within 50 miles of your zip code, you do not want to create a website that targets customers across the entire USA. This is where you need laser targeted local SEO services from SurgeStream.
We will analyze the towns and cities you wish to target and then, through both on-site and off-site SEO, including citation development, we will create a local SEO strategy that will propel your website above your competitors.
While our goal is to get you as much of the "free" traffic from the search engines as possible, it is a good idea to supplement these efforts with a cost effective paid advertising campaign. Combining traditional organic SEO with paid advertising is a very aggressive strategy that can help you dominate the search results and have you show up before your competition. Let SurgeStream help you by setting up, managing and optimizing your Pay-Per-Click (PPC) campaigns.
We Can Help Your Damage Restoration Company Overtake Your Competition with Our Three-Step Digital Domination Process
As we outlined above, as a damage restoration business you need to be where your prospective customers are, and they are going online to find someone to help them with a time-sensitive emergency. By having SurgeStream become your digital marketing partner, you are going to be one step closer to being ahead of your rivals in the search engines.
SurgeStream accomplishs this through our customizable three-step process:
You should not start any organic SEO project until you have performed a technical analysis of your websites. If you do not fix any underlying SEO issues, you simply will not be able to rank your website as well without addressing any technical issues first. SurgeStream will manually inspect and test your website for technical issues that can prevent your website from ranking on the search engines. This can include on-site technical issues such as HTML, meta tags, mobile friendliness, link checking, speed issues and many other issues.
Discovering the right keywords to target is a crucial step to your SEO strategy if you want more fire and damage restoration leads since all of your content marketing and/or paid advertising is reliant on a good keyword list. We do some detective work to determine the best keywords that your prospective customers are using when they are searching for a damage restoration company in your local area and then develop a strategy around these keyword phrases that will bring you the most traffic. Many times these keywords look like "damage restoration [city or town name]", "fire restoration [city or town name]" or "damage restoration company near me" types of searches. By integrating these keywords strategically onto your website, your visibility on Google will improve over time if utilizing our other SEO services.
Once your on-site technical issues have been resolved based on your SEO audit, and a proper keyword strategy is in place, we develop a customized SEO strategy to help your damage restoration company appear not only within the organic results of search engines like Google, we also optimize your website so that it appears within Google maps and other local map searches. You want to show up within the first three results of Google Maps, also known as the Google 3-Pack. This is accomplished with on-site seo such as blog posts and other content strategies, as well as off-site SEO such as link building and citation development, ratings and reviews and other local SEO techniques. Everything is customized based on the level of your competition and how competitive your targeted keywords are. The end goal is to get as many water damage leads and fire restoration leads as possible.
Damage Restoration SEO Marketing and Lead Generation Works!
You Can Expect to See Results.
As you can see, a carefully constructed digital marketing strategy can increase your pipeline of leads for your damage restoration company. You can trust the restoration leads and marketing pros at SurgeStream to help improve your online visibility. Contact SurgeStream today to help take your website to the next level!
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SurgeStream is a full service digital marketing agency offering ecommerce seo services, in-depth SEO website audits, search engine optimization, social media marketing for small to medium sized businesses looking to grow their visibility online.