Ecommerce SEO: 6 SEO Tactics To Attract Better Sales

Ecommerce SEO: 6 SEO Tactics To Attract Better Sales and Conversions

We’ve all been there before. You look for the best ecommerce SEO company to help you take your business to the next level. 

However, every strategy you lay hands on is either too expensive or is too complicated to work well with your marketing plan.

But why reach for the high hanging fruit when you can reach for the low hanging one?

As we’ve seen with many e-commerce sites, there’s a lot you can work on and fix just where you are before taking any advanced steps with ecommerce SEO.

In this post, we’re going to share with you 6 easy-to-follow SEO tactics to attract better sales and grow your ecommerce business.

Let’s get started.

1- Create Rich Snippets for Your Products

A Rich Snippet is a type of structured data that helps search engine robots pull data from your website.

Rich Snippets are intended to save your potential customers time by showing important data about your products and services without them having to enter your website.

For example, here’s what a product Rich Snippet looks like:

As you may have noticed, this search result is showing more than the typical result you see on Google. 

Rich Snippet for Ecommerce website

Users can see product ratings, reviews, price, availability, and description — all at once.

And here’s a normal search result: 

Normal Google search snippet

Using Rich Snippets to display results is a common ecommerce SEO practice among professionals. 

Because by creating this type of structured data, your customers will learn more in less time. Which makes them more likely to trust you your ecommerce business.

Besides, Rich Snippet results are much more appealing to click on. That’s why they always get higher click-through-rates and conversions.

2- Optimize Your Website’s URLs

The URL structure is one of those essential things that are easy to neglect and forget about. That’s why most ecommerce websites have messy and complicated URLs.

Your website URL can just be random words. Nobody is going to access a website by typing the link down. Right? 


It’s is as important as any other aspect of your website.

For instance, a clean URL structure helps robots crawl and index your pages more efficiently. Which results in better rankings and proper placement of your website on the SERPs.

Also, URLs with strong keywords related to the content on the page are key for ecommerce SEO. Not only do they tell crawling spiders what each page is about, but they also feel more natural to your visitors and make them trust you.

Look at this URL:

Ecommerce SEO website URL structure

In comparison to this:

Random URL structure

Customers are more comfortable shopping from the first URL because they feel safe.

This is a very important ecommerce SEO tip to remember. Always keep your URLs short, easy to read, and keyword focused.

3- Create Lots of Informative Content

Content is king.

You may have heard this phrase many times before — but due to its importance — a reminder is necessary.

Blog content creation for Ecommerce website

Having a blog on your ecommerce website is essential to the growth of your online business.

For many reasons.

First, search engines bots have gotten quite intelligent with who deserves to rank #1. They’re paying close attention to what websites share good content and how visitors react when presented with it.

That’s why — when it comes to SEO for ecommerce website — content is the solution to your low organic traffic.

On top of that, blogging will position you as an industry expert. Which builds brand loyalty and boosts conversion rates.

There’s no better way to attract new customers and convert them into leads than sharing valuable insights with your audience consistently.

Need a strong content marketing strategy? Don’t hesitate to reach out to us today! We have a team of professional copywriters that will help you with any type of content such as your website copy to creating highly-engaging blog posts for your audience.

4- Double Down On Responsive Design

Statista has estimated that — by 2021 — there will be 1.1 billion mobile payment users worldwide. 

And those numbers are only going up.

A responsive website is designed to work on smaller devices like mobiles and tablets and serve them a better experience.

Responsiveness is an important aspect of SEO for ecommerce websites. That’s why Google cares a lot about it and made it an essential ranking factor for SEO.

So, if your website isn’t ready to serve that category, you’ll never get the rankings you deserve.

It’s also important for your business because of the effect it has on your potential customers.

A responsive website provides a better user experience for your visitors.

With an elegant mobile-friendly website, you’ll generate more sales and see your conversion rates go through the roof.

How to test your website responsiveness?

Google offers a free-to-use tool for that.

First, go to Mobile-Friendly Test.

Google Mobile-Friendliness Test

Enter your website, and click on Test URL.

Wait a few seconds and you’ll see your result.

If your website is responsive, you’ll see this.

Mobile-Friendliness test

And a screenshot from a mobile device.

SurgeStream website screenshot.

You’re ready to go.

5- Update Your Sitemap Regularly

A sitemap is a file created to help crawling spiders move through your website pages faster and with ease.

It’s a map for the content on your website.

It doesn’t improve the user experience of your visitors, neither does it ensure you’ll rank #1 on Google.

But if that’s the case — then what do you need it for?

SEO for ecommerce websites can differ slightly from that of other websites.

Sitemaps are important for ecommerce websites because of the large number of pages they contain. Especially if some of those pages are dynamic and are edited continuously.

Also, your sitemap will help with improving small SEO factors that can make a significant difference once they add up.

For example, new pages on your website will take less to be discovered, and your already ranking pages will be updated more quickly on the SERPs.

Also, if your website is new and has a low number of external links, a sitemap will ensure that spiders won’t be missing any pages or new sections on your website.

How to create a sitemap?

If you’re using Woocommerce or Shopify, there are some plugins that you can use to create a sitemap for your ecommerce website.

Or you can go to XML Sitemaps

Enter your website URL, and click start.

Create your own Sitemap

Once your sitemap is created, you’ll see this box.

Download your Sitemap and upload it to your website

1- Download your XMS sitemap file. 

2- Upload it to the main directory of your website.

3- Grab the link and submit it to Google Search Console.

Add your sitemap to Google Search Console

Once approved, it will be saved as a successfully submitted sitemap

Ecommerce Website Sitemap Submitted

6- Create An Internal Linking Strategy

We know. 

Creating an internal linking structure for your website isn’t the most pleasant activity to spend your time on. 

It’s hard to find the perfect linking strategy.

But you have to do it. 

Google bots can’t tell the difference in value and the relationship between your pages unless you state that clearly.

And the way you do that is by creating an internal linking structure.

Ecommerce SEO internal linking structure

Internal linking also makes your pages rank faster and better on search engines.

For example, a page that gets hundreds of internal links seems more important to bots than a page with ten links only. 

Ecommerce SEO Internal Linking Structure

And this way, search engines will know what pages to prioritize and rank first.

You should always be working on an effective internal linking strategy for your ecommerce website.


Sometimes you overlook the answers that are right in front of you. 

Follow these easy 6 ecommerce SEO tactics, and you’ll start attracting better sales to your ecommerce website in no time.

If you need help with your ecommerce SEO, you can request a free evaluation from our team, or fill out the following form below. We’ll review your website and offer you invaluable insights on how you can improve your business.

About SurgeStream

SurgeStream is a full service digital marketing and SEO company that works with small to medium sized businesses in order to help increase their website's online visibility.

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