Online marketing is more than having a website and Facebook page. It’s a strategic approach to growing your brand and business, using several tactics (including SEO) to get results.
At SurgeStream, we specialize in helping small businesses increase their online visibility and lead generation through SEO and digital marketing. Being local to Virginia, specifically Northern Virginia, we understand the ins and outs of getting your business found in our local area.
Below we explain why you need SEO services to be (and stay) competitive and how to go about finding and hiring a quality Northern Virginia / Virginia SEO firm.
Why Your Business Needs Northern Virginia SEO Services
Search engine optimization uses tactics to rank your website when someone searches for your keywords in your area. A Northern Virginia SEO strategy would incorporate your primary and secondary keywords plus your city, like [primary keyword] + Front Royal, [primary keyword] + Manassas, or [secondary keyword] + Fairfax, on your website and other branded online properties.
SEO is more than just adding keywords to your website.
The overall user experience of your website – the ease in which to find information or contact forms;
Your site structure – including URLs and pagination;
Your content – service pages, blogs, offers, etc.;
Your website’s site speed and overall performance;
Your website and business listings on major and industry-related directories;
Your business’ online reputation.
Implementing these tactics and optimizing your website for the Northern Virginia area, ensures that locals will be able to find you and your services right when they need it.
So, where do you find a firm/agency who can perform search engine optimization on your website for Northern Virginia? In Northern Virginia, of course!
Why Work with a Local Virginia SEO Company
Who else knows the Northern Virginia area better than a marketing firm that also resides in Northern Virginia.
NOVA is a unique place and widespread, encompassing Warren County, Arlington County, Fairfax County, Loudoun County, and Prince William County. Understanding the complexities of each county (and the cities within), the huge influx of government employees and influence, and the challenges residents face is not something a non local firm would easily be able to wrap their head around.
A local Virginia SEO company will already understand all this. They’ll be ready to optimize your website for your keywords and geographic location plus give recommendations to help you get noticed by your target market.
From local events to local professional organizations, a local Northern Virginia SEO company can assist you and your business on where and how to maximize your visibility and awareness.
They can do this because they’re familiar with NOVA.
Another reason to work with a Northern Virginia SEO company is because they’re close to the Washington D.C. metro area, but are more affordable than a firm directly in D.C. Being right outside the city, NOVA SEO firms can easily make there way into the city to visit you if you need, but won’t charge an arm and a leg to do it.
Characteristics of a Quality SEO Company in Northern Virginia
So how do you go about choosing an SEO Company in Northern Virginia? Well, you have to do a little bit of research. We also recommend meeting with several companies to get a feel for their style and work before making a decision.
Here’s what you should look for in an SEO firm:
Make sure they have a local office. Some SEO and digital marketing firms have offices all over the world, so you’ll want to make sure they have a local one you can visit to meet their team and get a feel for their work.
Portfolio of SEO Results
One key decision-maker should be their portfolio; who have they helped successfully in the past? Ask for case studies or references in your vertical so you can see their work and decide if it’s right for you.
Some things to look for when reviewing a portfolio:
Traffic increase, year over year
Increase in leads, year over year
Any SEO company in Virginia should be able to show you actual data on their success. If they can’t, then you’ll need to ask a lot of questions about their experience and how they see your campaign working.
Remember that SEO isn’t a guarantee, and a company who guarantees you something should be avoided. However there are right ways to go about getting, sustaining, and growing results.
Honesty / Transparency
You want to work with the best SEO Virginia an offer, not someone who is going to keep you in the dark about your campaign. Your SEO firm should provide updates and reports on how your campaign is going. From ranking increases/decreases to traffic increases/decreases, you should hear all the details.
Ask them how they will communicate your campaign’s status and how often. You’ll also want to know if you’ll be working with a dedicated project manager and who else might be working on your website.
Ready to Start SEO?
Request a free SEO audit of your website to see the current SEO status of your website. Once you receive the report, you’ll see which areas of your website need / should be improved to boost your visibility and leads.
Not only will you receive a report, but our Virginia SEO experts can also create a strategic plan to help you achieve your online marketing goals.
Are you ready to climb the search engine rankings and get found by your target audience? SurgeStream has been helping Northern Virginia businesses increase their online visibility and generate leads through search engine optimization for many years.
To learn more about our SEO services please contact usor fill out the form below and one of our associates will get back to you as soon as possible.
SurgeStream is a full service online marketing and SEO company that works with small businesses in order to help increase their website's online visibility.
SurgeStream is a full service digital marketing agency offering ecommerce seo services, in-depth SEO website audits, search engine optimization, social media marketing for small to medium sized businesses looking to grow their visibility online.