How to Increase Traffic to your Plastic Surgery Practice with SEO
As a plastic surgeon, you might find it difficult to reach out to people online, especially if you’re just getting started with your practice. Times have changed considerably, though, and it’s important for you to pay attention to the way you’re marketing yourself online at all times.
More and more, plastic surgeons rely on referrals that come from the Internet to help drive their practices and bring them new patients. The internet is a great resource, and digitally reaching out to potential patients is extremely important. One of the best ways to be sure your name is always going to show up when customers in your area search for plastic surgery topics is to optimize your website for search engines.
Plastic surgery search engine optimization, also known as SEO, is a method through which companies, just like your practice, work to bring their web sites to the forefront of search results. That way, if someone in your area searches anything related to plastic surgery, that person is more likely to see your practice in the first few search results, before they see your competition.
There are a lot of different reasons why plastic surgery SEO is important to your practice, though, and there are many ways to go about optimizing your web site for the best possible results. Read on to learn more.
Local SEO Strategies for your Plastic Surgery Business
Surgestream understands Google’s requirements to rank and will tailor your site specifically to these specifications. No matter where you’re located, potential clients should be able to find your site with minimal searching. And this will drive business to your practice.
Surgestream focuses on the most important SEO factors that will help you fit right in with Google’s requirements so that your potential clients will find you before finding your competitors.
SEO Gets Your Plastic Surgery Practice Noticed
The most important reason you should consider SEO for your plastic surgery website is to get noticed. Getting noticed means standing out from the competition, drawing customers to your website, and increasing business. How to increase website traffic to your plastic surgery practice? Having an SEO website audit performed for your existing site is a great way to get started, especially if you feel a little confused about how best to market your practice.
SEO strives to increase your business rankings in the search engines so that customers find you in the top results. When you’re first starting out, your company’s website is probably near the bottom of the search results for plastic surgeons, even for your area. A solid plastic surgery SEO strategy will aim to move your website from the bottom of search results to closer to the top results where customers are more inclined to click through.
Ideally, your website should show up on the first page of search results. Most people don’t look at more than 10 to 20 results for whatever topic they’re searching. Some don’t even bother clicking to the second page of results.
Optimizing your web site for search engine keyword terms is one method of increasing search engine rankings, and often results in an increase in traffic to your site.
The more your name is seen, the more likely it is to be remembered. Word of mouth referrals are closely linked to the internet, and this is a great way to get yourself started building a successful practice.
SEO Brings You Patients – How to Use SEO to Increase Traffic
When you get noticed, you get patients, and that’s exactly how cosmetic surgery SEO can work for you. Consider this: someone wants to learn about plastic surgeons in your area. He or she searches and sees your cosmetic surgery website’s name show up again and again. Every new search brings up your practice. The repeated visibility promotes a sense of trust that your practice is a good choice.
That potential patient is much more likely to become an actual patient, right?
Digital marketing strategies like this one can make a big impact on the number of people coming to your practice. And when more people are visiting you, that means they aren’t visiting your competitors. It’s a win-win situation for you.
Cosmetic surgery marketing can also bring more people to your website by improving the loading time of your site’s pages. Think about it: aren’t you more likely to return to a site that loads quickly and looks equally good on a desktop and a mobile device? So are your potential patients.
Linking back to high-quality information that can answer your patients’ questions is another great way to improve your practice through SEO. With plastic surgery SEO, link building will make sure all the content on your site is sourced properly, and helps you make the right connections.
Connecting to other sites through links out can also help you with outreach. The more outreach you do, the better off your practice will be as you build strong working relationships with other people in the industry. Best of all, they’ll be more likely to link back to your site, too, which can also help spread the word.
There are many plastic surgery marketing strategies involved in selling yourself digitally, but with the right plastic surgeon SEO marketing plan in place, you won’t have to worry about any of it yourself, saving you time to spend with your patients.
Add Engaging Blog Posts to Entice the Search Engines and Increase Website Traffic
You probably understand by now what a difference in revenue plastic surgery Internet marketing can make for your practice, but did you know that having your site optimized can also strengthen your content? Having informative, research-based, and well-written content is key to successful link building, social media outreach, and to gain the trust of potential customers. Your site is often a potential customer’s first impression and experience with your practice. It needs to show-through quality content-that you are an expert in your field and that your work can be trusted.
A content marketing strategy that is well executed creates new content for your website that includes blog posts, articles, descriptions, and general information to help build confidence and credibility. These articles are researched and include links to relevant information, which makes them much more meaningful to your visitors.
Articles and blog posts created for your site also include relevant key words that will drive more links back to your site. This will ensure that more people will notice your site as it turns up for frequently-searched items.
SEO content can be tailored to your local area, which will bring more site visitors who are in the vicinity of your practice. This can make a major difference in bringing people to your practice, since your audience will be the same as your local target market.
Finally, meaningful content changes can help lower the bounce rates your website reports, which in turn will make it rank higher in search engine results. Bounce rates reflect how quickly visitors to your site leave. The lower the bounce rate, the better you can rank.
Managing the large amount of content on a site may sound very overwhelming. However, when you work with skilled SEO professionals, and leave the work to them, you can focus your time and energy on building up your plastic surgery practice, trusting their expertise in building up your online presence.
Get Listed on Google
It’s no secret that Google is still the most widely-used search engine in the world. And if you’re showing up in Google’s top search results, you’re going to notice a difference. But did you know that getting listed on Google can help your business to create trust, confidence and authority over its competitors?
Think about the last time you searched for something. Most likely you took a look at the first three to five results on Google before clicking on one that seemed to fit your search query, right? And if that one didn’t tell you what you needed to know, it is likely that you didn’t look much further before you checked another link.
If a site that looks credible shows up in the first few results indexed on Google, you’re probably going to check it out first. People tend to believe that whatever shows up top on any list is the most trusted and popular. Your potential patients are exactly the same, and that’s why you want your site to be as close as possible to the first one they see.
Being listed as a business on Google will give potential patients quick and easy access to basic information about your practice, including a map to your location, hours of operation, and a phone number.
Sites without SEO are often not listed as a Google business. Since Google is the most popular search engine, any business serious about growing its customer base and revenues needs to be in Google’s search results.
SEO, with a focus on Google, can also help you keep the lines of communication open between you and your patients. Your phone number will always be readily available with a quick search of your name.
In many cases, SEO can also improve other ways for your patients to contact you by adding a virtual calendar, online scheduling or appointment requests, and even built-in contact pages so people can easily reach you in whichever way is most comfortable for them.
While Google isn’t the only aspect of SEO you need to be concerned with, it’s certainly one of the main ones. This is why it’s very important to have help from someone with a firm understanding of SEO and content creation in relation to Google’s specific requirements in order to get your site noticed as soon as possible.
Make a Better Impression from Start to Finish
All of the above works together to ensure that you’re making a great impression from the moment someone in your area searches for plastic surgery topics to the time he or she leaves your office after an appointment. SEO can help you provide the best possible experience for all of your patients, time and time again.
When someone looks for a plastic surgeon, that person is expecting a certain level of professionalism from the website. They’re also expecting a website that exists in the first place, so if you’re a new practice that does not have an online presence yet, get that started right away.
People are looking for a local plastic surgeon and they aren’t interested in learning about surgeons in other parts of the country—or world. When someone near you searches for your field, you want them to find you right away. With local SEO optimization, that will happen.
If someone is looking for a plastic surgeon, they don’t want information about other types of surgery. They don’t want information about medication, experimental procedures, or anything else related to the medical field. With SEO, all content on your website should be relevant to your target potential clients in order to capture their interest and bring them to your business.
People who visit your site will be more likely to fill out a contact form or otherwise try to get in touch with you when your site looks good and shows up quickly in search results. Every time a visitor to your website fills out a contact form, that person needs to be converted from a potential patient to an actual patient. And that’s where SEO really shines.
When your site is optimized, patients looking for plastic surgery are much more likely to trust you and think of you as a credible source. A messy website with information that isn’t properly sourced isn’t likely to make a big impact on any visitors, but a clean, streamlined site with lots of quality link backs will.
From there, it’s up to you to ensure that SEO continues working for you. Now that you’ve gotten interest from potential patients and they’ve used your site to reach out to you, keep the lines of communication open and get back to them as soon as possible. This increases credibility and trust in your name even more.
When you let SEO work for you, the difficult task of turning potential patients into paying clients will already be taken care of. You’ll be able to work with new patients who have already taken note of your online presence and decided that they find you trustworthy.
Patients who get in touch with you will already be primed and ready to expect great things from your practice, all thanks to SEO improvements to your website.
Utilizing SEO in your plastic surgery practice can make a huge difference for both you and for your patients. If you are just getting started, or if you are looking to grow your business, this can be a crucial way to bring more revenue in and spread your name through online referrals.
Make sure you’re thinking about long-term needs when you consider your options for SEO. You don’t want something that’s going to last for only a couple of months. You need a plan that’s going to keep you at the top of the search engine pile and ensure that new patients will keep finding you years from now.
SEO is not a quick fix, and it may take months before changes are picked up by search engines and your site starts to index higher and higher. But with a solid SEO marketing plan in place, traffic to your site will increase and bring new patients to your practice. The investment in the long run is impressive.
Since SEO takes time to start working, it’s crucial to get begin right away. With the right SEO strategies, you will be grateful that you took this important action to grow your online presence. Don’t wait to improve your site’s rankings. Stay ahead of your competition.
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SurgeStream is a full service online marketing and SEO company that works with small businesses in order to help increase their website's online visibility.
SurgeStream is a full service digital marketing agency offering ecommerce seo services, in-depth SEO website audits, search engine optimization, social media marketing for small to medium sized businesses looking to grow their visibility online.