SEO for SaaS Companies to Boost Signups and Recurring Sales
If you’ve been a part of the Internet marketing world for the past few years, you’ve probably heard the term SaaS thrown around here and there.
What does SaaS mean?
Essentially, it means Software as a Service. However, there’s a lot more to it than just that, and if you run a SaaS company, chances are good you already have some idea of how important marketing is to the definition of what you do.
Most SaaS companies wouldn’t be anywhere without a pretty solid understanding of marketing, SaaS metrics, and what works for them and what doesn’t.
Your company is probably the same, but even with all that careful measuring, you may find yourself buried under more popular software and more well-known brand names that seem to dominate the market you’re trying to break into. That’s normal, especially for a company just getting started.
With the difficulty of just getting noticed, you’re probably wondering how it’s possible for any SaaS company to make much of an impact or—especially—to make any profit at what they do, right?
That’s where the right type of SEO can give a tremendous boost.
When you’ve got an SEO team that understands the unique difficulties and perspectives that come along with the world of SaaS marketing, you will start to see an increased revenue and a more visible presence in the niche market you’re a part of.
While there are always a few things you can do yourself to improve your results when you’re trying to market your SaaS brand, your best bet is to work with a high-quality marketing team that can provide you the right kind of web site audit, CRO strategies, and marketing techniques to help you get off the ground with your new business or get your existing one noticed.
There are many different avenues for marketing your SaaS company, and SEO can make such a big difference for your company. Read on to learn more.
Saas SEO and Metrics
You’re probably already collecting a lot of metrics and data about the people who visit your web site, but you might not be focusing on the right areas. There are a few different ways SEO can help you improve the way you’re selling your Saas site to the people you’re already analyzing.
When you work with an expert SEO expert, a technical audit of your web site will look over every aspect of your site and determine where the problem areas are. You might need improvements in your content, or you may need to work on link backs. There are many areas where your site might need work, and isolating these problem areas is a critical first step towards improving your overall SEO and conversion rates.
After the audit, a list of solutions to each problem area along with the metrics and analytic data you have is used to create a plan of targeted action.
Identifying key areas of needed improvement first will make all further efforts much more effective in increasing your customer data base and sales.
SaaS- Meta Titles and Descriptions
While meta titles and meta description tags are an important part of any SaaS marketing strategy, they are especially important to an SaaS start-up. This is a very competitive market that changes daily, so keeping up with your competition by providing high-quality meta titles and tags is a crucial first step toward making sure your product gets noticed and stays noticed.
Here are some SaaS tips for creating or improving the meta titles and meta description tags you’ll be using as part of your website.
Your meta title should be crafted very carefully, since this is the first thing potential site visitors will see before they click on your page. This is what gets indexed in search engines, and needs to entice potential customers to click through to your site.
Try to use keywords in your title tag, but don’t go overboard with them. A title tag should only be about 60 characters long so it will display correctly. It should tell a little bit about what your site does without taking up too much space.
Your meta descriptions shouldn’t be bogged down with tons of information or a bunch of keywords, either. They should be just helpful enough to explain what’s going to be present on your site or page, but it shouldn’t overdo it or look like spam. They should also be truthful about what your visitors can expect when they click the link.
Saas SEO and Grammar, Plagiarism, and Other Details
Another important part of your SaaS development is your attention to detail. Once again, the right SEO team can take care of this for you, but it’s still good to understand just how important it is to provide web content that will create credibility and trust for your customers and potential customers. Make sure to avoid bad grammar, misspelled words, plagiarized content, and incorrect details in your website’s content.
Here are a few tips to keep to improve your site’s content:
A typo here or there won’t hurt, but it won’t help either. You need solid proofreading performed by a human being who is fluent in your site’s language to catch any problem areas.
This is also true of grammar. Bad grammar is going to turn away potential customers who will think you aren’t serious or informed about your subject.
Plagiarized content is illegal and looks very bad to customers. If they see the same thing on your site they’ve seen on three others, none of you will get their business. Everyone loses out.
If there’s incorrect information on your website, your customers are going to notice, and they will be reluctant to do business with you.
Your digital marketing SaaS team will perform a website audit that will take note of any of these problems that might be present in your site and provide you with a plan to help rectify them.
Article Content Creation
All websites benefit from well-written articles and blog posts. While your SaaS growth might not have a lot to do with blogs, you might be surprised at the difference blog posts can really make when it comes to increasing traffic to your website and sales of your product.
Below are a few suggestions for ways in which the right article and blog content can help your SaaS website:
Tailor article and blog posts to your target market. For example, if you’re selling software marketed to artists, you’ll want to provide some information to help artists understand how your software can improve their work. Add some articles or posts about related struggles artists might have and how your software can improve those situations.
Use blog posts and articles to sprinkle in keywords that will direct more traffic to your website. People who search “art software” might come up with thousands of results, but if you narrow down those results with the right keywords in your articles, you’ll get the hits instead of your competitors.
SaaS and an Effective Website
Your website needs to be more than just a pretty face. Your site can be as beautiful and professional as possible, but without the right streamlined process, it’s not going to make a big enough splash in the world of marketing SaaS. You need a site that’s designed to work with desktop and mobile devices, and you need something that loads quickly and is easy to navigate.
Here are a few things you should consider when choosing an SaaS marketing strategy to help you optimize your site.
Make sure your SaaS website design does not contain any dead or broken links or unnecessary pages. Edit out anything not useful to your customer to make your site pack more power in fewer pages that can be easily navigated.
Be sure your site has plenty of contact information listed to help make it easy for your customers and potential customers to reach out to you with questions and concerns.
Improve the loading rate of all the pages on your site. Faster loading sites show up higher in search engine results.
Reduce the bounce rate from your site’s pages. Fewer bounces will keep your site higher up in search engine indexes.
Using the Right Keywords for your SaaS Company
What is SaaS marketing in terms of keywords? This is where the bulk of SEO content makes a difference in the world of ecommerce SaaS companies. Without the right keywords, it will be difficult to find your site among search results. People who search for terms related to your product are never going to find it in the ocean of other, similar products on the market. You’re going to be drowned out by bigger names and better marketing.
Don’t settle for that.
Here are some of the ways the right SaaS SEO keywords can improve your site’s visibility:
Target specific phrases that your core market will search. For example, if a graphic artist is looking for software that will allow them to illustrate on their tablet, they might search “tablet illustrator.” They might also search “tablet drawing program,” “painting on a tablet,” or any other related keywords. You need to know what phrases your target audience is using in their search.
This is why it’s important to understand related keywords. Your site needs to incorporate everything that a potential customer might look for and more, but it needs to do so in a cohesive and natural way that doesn’t just look like spam.
It doesn’t hurt to throw in some keywords that are related to other popular searches in your area, too. Although these might not directly be relevant to your product, they might still gain you some customers from similar markets.
Don’t worry about keywords on your own. Let your SEO marketing team take care of this part for you. Be sure to provide them with any metrics you’ve measured for your product’s use so they can better tailor their keywords to your product’s needs.
Understanding your Audience
Measuring metrics is also important in understanding the audience who will be using your product. Without a firm grasp of your intended market, you’ll be afloat with no direction in terms of how to sell your product. This is information you can usually gather on your own and will help your SEO team create the most effective saas marketing plan for your online presence.
Pay attention to the following aspects of your target audience for best results.
Find out the demographics of your audience. Whatis their average age? Is your software more popular with men or women? What is the income of your average customer? This may affect your SaaS pricing strategy significantly.
How does your audience use your software? What’s the most frequently-used part of your product? Which aspects do you think could be improved over time? This can help you with SaaSemail marketing strategies.
What struggles do your intended audience regularly face? How can your software help them solve those problems and have a better time doing whatever it is your product does?
How many people have already purchased your software? Are they still using it? If so, what brings them back? If not, what’s stopping them?
This information can help your SEO team create the right link backs to other relevant sites and companies that might be able to send some customers your way. It can also help improve the paid advertising your SEO company chooses for your site.
Remember that marketing SaaS products through SEO doesn’t happen overnight, but the sooner you get started, the sooner you will reap the benefits through increased traffic and sales. It usually takes about six months before changes start to take place and improvements can be noticed, so don’t be discouraged if nothing seems to be happening in a couple of weeks or even in a couple of months.
Remember that the world of SaaS marketing is always changing, and that having the right SEO team to help you is crucial to making sure you stay at the forefront of your marketing sector. No matter what type of product you’re selling, or what area your software falls into, you need a marketing team that cang keep up with changes in trends and consumer usage.
When you operate an SaaS company, you are most likely already aware of metrics about the people who use or might be interested in using your product. Why not put all that information to good use and help narrow down the right SEO techniques to bring even more visibility to your software?
There is a tremendous benefit that expertly marketed SEO can have on the volume of customers your product sees and the number of visitors that make their way to your website on a regular basis. The better your marketing team is, the more your software will be noticed, and the more you’re going to sell. It’s a simple principle with a complicated process that requires professional assistance.
Whether you’re looking for a way to incorporate paid advertising into your company’s website or you just want a way to improve the keywords that direct people to your brand, you’ll be able to achieve the most results for your money when you hire the right SEO team to do the work.
SEO is a long-term process that aims to take your SaaS company from the bottom of the heap to the top of the line and keep it there.
Are you Stumped on How to Increase Traffic to your SaaS Website?
Let SurgeStream Help.
We know how to analyze a SaaS website and determine where your pain points are and how to increase website traffic that can convert to sign-ups and sales. Fill out the form below and one of our SEO pros will get back to you asap with a free analysis of your website.
SurgeStream is a full service online marketing and SEO company that works with small businesses in order to help increase their website's online visibility.
SurgeStream is a full service digital marketing agency offering ecommerce seo services, in-depth SEO website audits, search engine optimization, social media marketing for small to medium sized businesses looking to grow their visibility online.